Topic consumer awareness

Featured image for GSA Sets New Standard With Consumer Campaign Results

GSA Sets New Standard With Consumer Campaign Results

The Global Seafood Alliance (GSA) has released results from its latest marketing campaign, “Choose Seafood with Standards,” conducted to coincide with U.S. National Seafood Month (October). This was the second consumer-facing campaign for GSA focused on building awareness of the Best Aquaculture Practices (BAP) certification program and driving sales of BAP-certified seafood. Campaign tactics included 

Featured image for H-E-B, Giant Eagle, Wakefern Among Companies Signed on to GSA’s National Seafood Month Campaign

H-E-B, Giant Eagle, Wakefern Among Companies Signed on to GSA’s National Seafood Month Campaign

The Global Seafood Alliance is pleased to announce the launch of its second annual consumer campaign to celebrate October as National Seafood Month. The campaign “Choose Seafood with Standards” will focus on increasing consumer awareness of GSA’s Best Aquaculture Practices (BAP) certification and driving sales of responsibly produced and sourced seafood. Building on the success 

Featured image for Study Shows Almost a Third of Chinese Consumers Recognize BAP Label

Study Shows Almost a Third of Chinese Consumers Recognize BAP Label

The Global Seafood Alliance (GSA) recently conducted a survey of about 3,400 consumers in China to better understand consumer purchasing decisions and the influence and awareness of the Best Aquaculture Practices (BAP) label. A total of 3,403 consumers were surveyed by a third-party, with about two-thirds of survey respondents being born in 1990 or later. 

Featured image for GSA Builds on National Seafood Month Success with New Consumer Campaign

GSA Builds on National Seafood Month Success with New Consumer Campaign

To celebrate U.S. National Seafood Month in October, the Global Seafood Alliance will launch a new consumer education campaign, “Choose Seafood with Standards,” focused on increasing consumer awareness of GSA’s Best Aquaculture Practices (BAP) certification program. Designed to build on the momentum created during GSA’s first consumer education campaign last year, this year’s effort will 

Featured image for GSA Releases Results from First Consumer Campaign

GSA Releases Results from First Consumer Campaign

The Global Seafood Alliance (GSA) has announced the preliminary results from its first consumer marketing campaign, “Healthy Fish, Healthy Planet, Healthy You!” Conducted in October to coincide with U.S. National Seafood Month, the campaign was designed to build consumer awareness of the Best Aquaculture Practices (BAP) certification program and drive sales of BAP-certified seafood products.