Articles posted during the month of January 2024

Featured image for GSA Sets New Standard With Consumer Campaign Results

GSA Sets New Standard With Consumer Campaign Results

The Global Seafood Alliance (GSA) has released results from its latest marketing campaign, “Choose Seafood with Standards,” conducted to coincide with U.S. National Seafood Month (October). This was the second consumer-facing campaign for GSA focused on building awareness of the Best Aquaculture Practices (BAP) certification program and driving sales of BAP-certified seafood. Campaign tactics included 

Featured image for BAP Spotlight Story: Unibio (India) Hatcheries Private Limited

BAP Spotlight Story: Unibio (India) Hatcheries Private Limited

The Best Aquaculture Practices (BAP) certification program’s “Spotlight Stories” highlight BAP-certified facilities around the world and the stories of the people behind them. This Spotlight Story features Dr. Sasikumar Ponnusamy, Quality Control & Certification, from Unibio (India) Hatcheries Private Limited, a black tiger shrimp producer in India that attained BAP certification for its hatchery. Unibio