GAA Joins #benefishal Campaign

If we who know aquaculture best won’t speak up in its defense, we’ll never realize its potential.” – CleanFish


If you are in the aquaculture industry, it’s likely you’ve been asked, “Isn’t farmed fish bad?” or “Isn’t farmed fish unsafe?” at some point. Despite the environmental, social and technological advancements the sector has made in recent years, it is clear that advocates of aquaculture are not making the messages clear enough to a broader consumer audience.

Due to its past problems, aquaculture seems like an easy target. Larger organizations –  like Patagonia with their new film Artifishal – see that and push the envelope with writing off the industry as a whole. The Global Aquaculture Alliance pledges to not let aquaculture be an easy target. The spotlight that is now on fish farming following the documentary can and must be used as an opportunity for the industry to convene, clarify and connect.


For these reasons, GAA is excited to be a part of the campaign launch for #benefishal along with CleanFish. CleanFish, a sustainable seafood company, created the hashtag as a rallying cry for the aquaculture industry to showcase positivity.

“Most of us in the industry know how incredibly sustainable aquaculture can be, and lament to each other how the ‘wild = good, farmed = bad’ narrative continues even after so much evidence to the contrary,” says CleanFish Marketing and Communications Director Alisha Lumea.

The #benefishal campaign’s purpose is to create a community online where consumers and producers alike can go to share and read about positive stories within the fish farming space. It’s a means by which we as an industry can convene and show the world the progress aquaculture has made. We invite you to share your aquaculture stories across social media using #benefishal!

Let’s share about what aquaculture truly is: an innovative industry with a solution-oriented outlook for sustainable food systems.

Resources about the sustainability of aquaculture to share:

Follow us on social media to learn more about the #benefishal campaign.