GAPP’s Craig Morris Joins GSA’s Board of Directors

The Global Seafood Alliance is pleased to announce that Craig Morris, CEO of the Association of Genuine Alaska Pollock Producers (GAPP), has joined the GSA board of directors.

Morris has been CEO of GAPP since 2019 and previously served as the vice president of the International Marketing for the National Pork Board (NPB), where he oversaw the development and execution of NPB’s international marketing strategy. Prior to this role, Morris served as a deputy administrator in the United States Department of Agriculture’s Agricultural Marketing Service where he oversaw the Agency’s marketing efforts for meat, poultry, egg, fish, grain and seed industries.

“We’re delighted to welcome Craig to the GSA board of directors,” said GSA CEO Wally Stevens. “Craig comes with a wealth of knowledge in the Alaska pollock industry as well as in marketing that will serve our board well.”

“It is truly an honor to be asked to take this position on the board of directors alongside so many great leaders working to set the strategy as well as help guide and support the amazing team that has been assembled at the Global Seafood Alliance,” said Morris.

About Global Seafood Alliance

The Global Seafood Alliance is an international, nonprofit trade association dedicated to advancing responsible seafood practices through education, advocacy and third-party assurances. Through the development of its certification programs, GSA has become the leading provider of assurances for wild and farmed seafood globally. The organization’s work addresses the full spectrum of responsibility, from environmental responsibility and social accountability to food safety. Established in 1997 as the Global Aquaculture Alliance, GSA is headquartered in Portsmouth, N.H., USA. To learn more, visit