Chris Keller Joins BAP As Market Development Manager-Retail

The Global Aquaculture Alliance’s Best Aquaculture Practices (BAP) division has expanded its market development team with the addition of Chris Keller as BAP’s market development manager-retail for North America.

Chris KellerKeller comes to BAP with more than 20 years of retail experience, most notably with Walmart Stores. While at Walmart for 15 years, Keller held numerous positions, eventually acting as senior buyer. He won the Sam M. Walton Entrepreneur of the Year award in 2007 for leading Walmart’s seafood sustainability team.

Subsequently, he worked for Quirch Foods and also launched his own consulting company. Currently, Keller resides in northwestern Arkansas with his wife and two children.

“GAA is excited to add Chris to its staff,” said Peter Redmond, BAP’s VP of market development. “Chris brings a wealth of experience in several areas, including retail and supply. Chris was instrumental in driving sustainability in his retail career. It is very rare to find an individual with all three of these qualities, and we feel this will really enhance our outreach in to the North American marketplace while providing excellent care to our supporters.”

“I am incredibly excited to join GAA and look forward to this opportunity to drive sustainability in seafood on a more global scale,” added Keller. Keller will be part of BAP’s marketing development team and report to Redmond.

About GAA
The Global Aquaculture Alliance is an international, non-profit trade association dedicated to advancing environmentally and socially responsible aquaculture. Through the development of its Best Aquaculture Practices certification standards, GAA has become the leading standards-setting organization for aquaculture seafood.