Topic marketing campaign

Best Aquaculture Practices (BAP) has launched its Seafood You Can Trust marketing toolkit, part of a new, insight-driven campaign designed to help retailers and foodservice operators more effectively communicate about responsible seafood sourcing at the point of purchase. The Save Mart Companies, one of the United States West Coast’s largest regional, full-service grocery chains, has 

The Global Seafood Alliance (GSA) has released results from its latest marketing campaign, “Choose Seafood with Standards,” conducted to coincide with U.S. National Seafood Month (October). This was the second consumer-facing campaign for GSA focused on building awareness of the Best Aquaculture Practices (BAP) certification program and driving sales of BAP-certified seafood. Campaign tactics included