Three Divisions of Indonesia’s Japfa Endorse BAP Certification Program

The Global Seafood Alliance has further strengthened its presence in Southeast Asia with the addition of Japfa as a Best Aquaculture Practices (BAP) endorser in Indonesia. This is the first company with a retail presence in Indonesia to formally commit to sourcing seafood from BAP-certified facilities.

Japfa is a pan-Asian, industrial agri-food company that’s one of Indonesia’s leading providers of animal protein products. The three divisions that have endorsed the BAP program are:

  • Best Meat Indonesia, which operates more than 400 physical stores throughout the country
  • Japfa Best, an online store serving the Jakarta area
  • Japfa Food, a central sales-and-marketing channel

“We are excited about this opportunity in Indonesia to continue to advance GSA’s commitment to responsible aquaculture production in the region. As the leading protein providers in Indonesia, Best Meat Indonesia, Japfa Best and Japfa Food are fantastic to work with. Indonesia is a top 10 consumer of seafood in the world, so if we’re really going to impact aquaculture improvements, we must look to Asian endorsers to create consumer demand for responsibly raised seafood,” said Denise Gurshin, GSA’s senior director of market development.

“We are very proud to be a BAP partner. We have received BAP certification for more than 10 years. It is our commitment to implement BAP standards throughout our supply chain. We always campaign for sustainable seafood to our consumers. By choosing sustainable seafood, we can participate in ensuring the availability of healthy food for future generations,” added Jenny Budiati, head of Japfa’s Aqua Processing Business Unit.

Japfa’s PT. Suri Tani Pemuka Cirebon processing plant is BAP certified, and the company is capable of providing four-star BAP shrimp and tilapia, meaning that all four stages of the aquaculture production chain (processing plant, farm, hatchery and feed mill) are BAP certified.

About Best Aquaculture Practices
Best Aquaculture Practices is a third-party certification program developed by the Global Seafood Alliance, an international, nonprofit trade association headquartered in Portsmouth, N.H., USA, dedicated to advancing environmentally and socially responsible seafood practices through education, advocacy and third-party assurances. Through the development of its Best Aquaculture Practices and Best Seafood Practices certification standards, GSA has become the leading standards-setting organization for seafood. To learn more, visit