Best Aquaculture Practices Launches ‘What is BAP?’ Animation

Best Aquaculture Practices (BAP) invites all to explore its newest digital asset, a two-minute animation illustrating the BAP third-party certification program and its many attributes for aquaculture professionals and sustainable seafood enthusiasts.

The animation was designed to provide answers to common questions about BAP and its role in the responsible aquaculture movement, including:


  • Where can you find BAP product?
  • How does the BAP program work?
  • Why choose BAP?


“We’re excited to harness the power of animation to globally educate people about what we’re doing to improve the aquaculture supply chain and inevitably grow the world’s supply of responsibly farmed seafood,” said BAP Certification Manager Ali Blais.

What is BAP?” is the first in a BAP series of animations scheduled to be released this year. Stay tuned for additional content highlighting the trusted, comprehensive and proven third-party aquaculture certification program. In the meantime, additional aquaculture certification educational resources can be accessed via the BAP Marketing Toolkit.