GSA to Promote BAP Certification at Global Seafood Trade Fair in Guangzhou

The Global Seafood Alliance (GSA) is proud to announce it is partnering with event organizer Liang Zhi Long to help promote BAP-certified producers at the Global Seafood Trade Fair in Guangzhou, China, from June 20-22, 2024. The event is co-located with the 4th Cantonese Cuisine E-Commerce Fair 2024.

GSA has signed a memorandum of understanding (MoU) with Liang Zhi Long to help promote the event. The Global Seafood Trade Fair brings together seafood producers from countries around the world as well as hundreds of domestic supply chain service providers, providing more convenient and economical seafood for domestic and foreign markets.

“Foreign companies want to access the Chinese seafood market because it is the largest seafood market in the world. Chinese customers are becoming more health conscious and are expanding their demand for high quality seafood as a result,” said Mr. Zhu Changliang, Founder of Global Seafood Trade Fair and Liang Zhi Long·China Food Trade Fair. “Guangdong has been the largest seafood consumption and production province for many years and boasts an extraordinary seafood marketplace. As a leading place for international trade, Guangzhou holds the geographical advantage of linking global markets to China.”

The event provides the opportunity for seafood suppliers around the world to showcase their products in the Chinese market. Through this partnership, Liang Zhi Long is offering a preferred rate to BAP-certified producers to exhibit at the event.

“Producers certified to BAP put a lot of effort into meeting our rigorous standards. This relationship with the Global Seafood Trade Fair brings a new benefit to these producers who’ve put in this work in order to access markets around the world that are looking for the assurances that BAP offers,” said Steven Hart, Senior Vice President of Market Development for GSA. “We know from our recent consumer survey that nearly 30 percent of Chinese consumers recognized seeing the BAP logo in their stores and 56 percent would prefer to buy products with the BAP logo, so we feel this partnership with the Global Seafood Trade Fair will be a benefit to BAP-certified producers.”

To learn more about this opportunity, reach out to Iris Wang here.

About Global Seafood Alliance

The Global Seafood Alliance is an international, nonprofit trade association dedicated to advancing responsible seafood practices through education, advocacy and third-party assurances. Through the development of its Best Aquaculture Practices and Best Seafood Practices certification programs, GSA has become the leading provider of assurances for seafood globally. The organization’s work addresses the full spectrum of responsibility, from environmental responsibility and social accountability to food safety. Established in 1997 as the Global Aquaculture Alliance, GSA is headquartered in Portsmouth, N.H., USA. To learn more, visit

About Global Seafood Trade Fair

Liang Zhi Long has years of experience running food ingredient events in China with the hotel, restaurant and catering sector. As a result, they have accumulated contacts with more than 600,000 trade buyers, with 50% originating from key fishery provinces such as Guangdong, Guangxi, Fujian, Hainan, and Shandong. Moreover, because of Liang Zhi Long’s strength with the Chinese community supply chain system built up over years of partnership, the Global Seafood Trade Fair could help fast tract access and experience better performance in the Chinese seafood market.