Cup size matters, but for oysters, branding matters more

To name an oyster is to give birth to a brand, essential to stand out in today’s raw bar scene. The briny bite-sized morsels are arguably seafood’s sexiest offerings, but a memorable moniker (and a quality product) is what keeps them on the menu. 

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Global shrimp survey: GOAL 2016
Global shrimp survey: GOAL 2016

Global shrimp survey: GOAL 2016

The GOAL 2016 global shrimp production survey showed a strong rebound in 2014 (up 10 percent to 4.18 MMT), followed by a decline in 2015 (down 5.4 percent) and another recovery forecast for the next three years. Global production is expected to reach around 4.44 MMT in 2018, barring a new disease crisis.