GOAL 2022 Seattle logo

The Responsible Seafood Conference
Connect. Collaborate. Commit.

Join us in Seattle from Oct. 3 to 6!

Featured Topics

  • TUESDAY, OCT. 4 (DAY 1)
  • Words of Welcome & Keynote Address
  • State of Aquaculture & Fisheries + Marketplace Trends
  • Gender & Equity in Seafood
  • WEDNESDAY, OCT. 5 (DAY 2)
  • Traceability + Artificial Intelligence + Ocean Analytics & Forecasting
  • Climate Action + Feed Sustainability
  • Ocean Health
  • THURSDAY, OCT. 6 (DAY 3)
  • Animal Health & Welfare
  • Smallholder Engagement + Aquaculture & Fisheries Improvement

New Name, Same Mission

The 21st edition of the Global Seafood Alliance’s signature event, GOAL: The Responsible Seafood Conference, will be held at the Fairmont Olympic Hotel in Seattle, USA, from Oct. 3 to 6, 2022. Though the in-person event has grown from less than 100 attendees at the inaugural Global Shrimp Outlook for Leadership in 2001 to upward of 500 today, the mission remains the same — to provide a pre-competitive space for seafood thought leaders in both aquaculture and wild-capture fisheries to put day-to-day business aside to learn, network and socialize. Celebrating its 25th anniversary this year, GSA was founded as the Global Aquaculture Alliance at a World Aquaculture Society meeting in Seattle on Feb. 21, 1997. Register now to save $600 before rates go up on Sept. 10.

Global Seafood Alliance on Social Media

What to Expect at the GOAL Conference

What to Expect at the GOAL Conference

Summary: GOAL 2021 Virtual Event, Grand Finale

Summary: GOAL 2021 Virtual Event, Grand Finale

2021 Innovation Award Winner: Aaron Pannell, FlipFarm

2021 Innovation Award Winner: Aaron Pannell, FlipFarm

2021 Innovation Award Finalist: Nathan Pyne-Carter, Ace Aquatec

2021 Innovation Award Finalist: Nathan Pyne-Carter, Ace Aquatec

2021 Innovation Award Finalist: Ed Rudberg, Nucleic Sensing Systems

2021 Innovation Award Finalist: Ed Rudberg, Nucleic Sensing Systems

Check out what people are saying #GOALConf22
Photo of Pike Place in Seattle, Washington

Fairmont Olympic Hotel, October 3-6

Located in the heart of downtown Seattle since 1924, the Fairmont Olympic Hotel features 450 guest rooms and 28,000 square feet of event space. The property just completed $25 million in renovations to the hotel ballroom, main lobby area, Shucker’s Oyster Bar, 4th Avenue Espresso Bar, Olympic Bar and new full-service restaurant, George.

Register now to save $600 before rates go up on Sept. 10. Discounts are available for organizations that register four or more employees. Once registered, you will receive a link to book your stay at the Fairmont at a special rate of $290 per night, which is $160 less than the publicly advertised rate for Oct. 3 to 6. The room block is expected to sell out. Access the event’s marketing and social media toolkit to help spread the word about your participation.

Photo of the Seattle, Washington skyline
Photo of the Fairmont Olympic hotel in Seattle, Washington

A 21-Year History of Staying Ahead of the Curve

GOAL is the largest international seafood business conference of its kind. For 21 years GOAL has acted as a pre-competitive platform for knowledge sharing and collaboration amongst seafood thought leaders. The GOAL audience is diverse, representing up to 30 countries and all segments of the seafood value chain, both wild and farmed. Forty percent of attendees identify as producers, with suppliers accounting for 30 percent, retail and foodservice buyers for 15 percent, government for 5 percent and all others (NGO, academia, finance) for 10 percent.

No one GOAL is the same! The in-person event has been held in 18 cities on four continents (Asia, Europe, North America and South America) since the inaugural Global Shrimp Outlook for Leadership in 2001. Each GOAL is unique, embracing the identity and culture of the host country while providing an entertaining, casual atmosphere for seafood professionals to network and socialize through offsite receptions and dinners as well as field trips to production facilities.

Looking to receive discounts for GOAL 2022 registration?
Become a Corporate Member

A Carefully Curated Program

Moderated by GSA’s subject matter experts, GOAL’s carefully curated program features around 50 international speakers and centers on production, sustainability, innovation and market trends, for both farmed and wild seafood. The forward-thinking program identifies emerging challenges and offers solutions to those challenges, keeping you ahead of the curve. Below is the program agenda for the in-person event at the Fairmont Olympic Hotel in Seattle from Oct. 3 to 6, or download a shareable PDF of the program agenda. Speakers are added to the program as they’re confirmed. Register now to save $600 before rates go up on Sept. 10. Post-GOAL 2022 virtual events will be held on Nov. 10 and Dec. 8. To access content from GOAL 2021’s eight virtual events, visit the GOAL conference platform. Log-in credentials required. Questions? Contact goal@globalseafood.org.

IN-PERSON GOAL PRICINGEarly
(June 15-July 15)
Regular Registration
(July 16-Sept. 9)
Late Registration
(Sept. 10-Oct. 3)
Corporate Member$1,495$2,095$2,695
Individual Member$1,995$2,595$3,195
Non-Member$2,095$2,695$3,295

GOAL 2022 Day 0 Program Agenda

Pre-Event Meetings & Activities

Registration1:00 pm to 6:00 pm

Sponsored by Choice Canning Co.

Choice Canning Co.

Field Trips1:00 pm to 5:00 pm

Evening Activities

Opening Reception6:00 pm to 8:00 pm

Sponsored by Choice Canning Co.

Choice Canning Co.

GOAL 2022 Day 1 Program Agenda

Morning Plenary

Session 1 | Words of Welcome & Keynote Address8:30 am to 10:00 am
  • Moderator:  Brian Perkins Global Seafood Alliance
Coffee & Tea Break10:00 am to 10:30 am

Sponsored by Sunnyvale Seafood.

Guolian Sunnyvale logo

Session 2 | From Production to Plate: Forecasting Aquaculture and Fisheries Growth and the Trends Influencing Seafood Consumption10:30 am to 12:30 pm

A hallmark of the GOAL program, the global aquaculture production forecasts for 2021, 2022 and 2023 will be presented by Rabobank’s Gorjan Nikolik, based on the results of GSA’s exclusive annual production surveys for shrimp and finfish, incorporating figures from Kontali. For the first time this year, production and trade analysis for key wild-capture seafood species will also be presented by Urner Barry, among others. All of this production data will be boiled down and analyzed by panels of industry authorities before the session wraps up with a breakdown of the trends influencing seafood-consumption behaviors in a presentation titled “Seafood in a TikTok Era: Reaching Consumers Online.”

  • Speaker:  Bob Cerullo Wakefern Food Corp.
  • Speaker:  Emily De Sousa Seaside with Emily
  • Speaker:  James Griffin Chilean Salmon Marketing Council
  • Speaker:  Allen Kimball Trident Seafoods
  • Speaker:  Gorjan Nikolik Rabobank
  • Speaker:  Ragnar Nystøyl Kontali
  • Speaker:  Tom Pickerell Global Tuna Alliance
  • Speaker:  Angel Rubio Urner Barry
  • Speaker:  Jose Thomas Choice Canning Co.
  • Speaker:  Chris van Bussel Kontali
  • Moderator:  Steve Hart Global Seafood Alliance

Lunch

Lunch1:00 pm to 2:30 pm

Sponsored by Apex Frozen Foods.

Afternoon Activities

Breakout | What is Gender Equality? Why Does it Matter to Seafood? And Why Does it Matter to You?3:00 pm to 5:00 pm

According to the Food and Agriculture Organization, women represent approximately 50 percent of the seafood workforce, and a majority of these women are the backbone of seafood processing plants and small-scale farming and fishing operations. This breakout session invites experts in gender equality to share their observations. How do we ensure that we recognize the immeasurable contributions and achievements of the millions of women behind the seafood we source and eat. How do we empower their voices or improve their experiences? How do we ensure a more inclusive, diverse and equitable industry? And what is the significance of inclusion and equality?

  • Speaker:  Imani Black Minorities in Aquaculture
  • Speaker:  Julie Kuchepatov Seafood and Gender Equality (SAGE)
  • Speaker:  Corey Peet Postelsia
  • Moderator:  Melanie Siggs Global Seafood Alliance
Field Trip | TBD3:00 pm to 6:00 pm

GOAL 2022 Day 2 Program Agenda

Morning Plenary

Session 3 | Predictability and Traceability: Exploring Crucial ‘Bookend’ Technologies for Seafood Supply Chains8:30 am to 10:00 am

Technology entrepreneurs helping seafood producers make their supply chains more efficient and responsible will discuss the potential of modern data collection and analysis. With tools like ocean sensors, satellites, artificial intelligence and blockchain, presenters in this session will share how technology can de-risk production, inform policymakers, finance growing aquaculture sectors and provide end-to-end traceability for all seafood products, wild or farmed.

  • Speaker:  Jayson Berryhill Wholechain / (en)visible
  • Speaker:  Connor Dibble Scoot Science
  • Speaker:  Zack Dinh Sea Warden
  • Speaker:  Shelby Oliver Sea Warden
  • Speaker:  Rajamanohar Somasundaram Aquaconnect
  • Moderator:  James Wright Global Seafood Alliance
Coffee & Tea Break10:00 am to 10:30 am

Sponsored by Sunnyvale Seafood.

Guolian Sunnyvale logo

Session 4 | Climate-Smart Fish: Reducing Seafood’s Carbon Footprint and Navigating the Impacts of Climate Change10:30 am to 12:30 pm

There’s no question that climate change, perhaps the defining issue of our time, is significantly impacting aquaculture and wild-capture fisheries production worldwide. This session will provide a life cycle assessment on the environmental impact of seafood production and break down seafood’s carbon footprint, with a focus on the production of aquafeed and its ingredients.

  • Speaker:  Willow Battista Environmental Defense Fund
  • Speaker:  Nicola Clark MarinTrust
  • Speaker:  Richard Newton University of Stirling
  • Moderator:  Dan Lee Global Seafood Alliance

Lunch

Lunch1:00 pm to 2:30 pm

Sponsored by The Mazzetta Co.

Afternoon Activities

Breakout | Ocean Health Is Wealth: Ocean-Friendly Solutions for Aquaculture and Fishing3:00 pm to 5:00 pm

The industry’s impact on ocean health and contribution to the circular economy are increasingly influencing consumers’ seafood purchasing decisions, especially among younger generations. This breakout session invites experts in ocean health and innovators offering solutions to traditional means of aquaculture, fishing and seafood storage and distribution to share their experiences. Among the topics to be addressed are marine pollution and the pervasiveness of microplastics, polystyrene alternatives and eco-friendly seafood packaging, the impact of ghost gear and retrieval of abandoned, lost or discarded gear, recycling end-of-life gear, the emergence of ropeless or rope-free gear, mass transformation of fish waste and reduction of energy use and greenhouse gas emissions.

  • Speaker:  Nicole Baker Net Your Problem
  • Speaker:  Joel Baziuk Ocean Conservancy
  • Speaker:  Marcy Bemiller Candor Eco Packaging
  • Speaker:  John Felts Cruz Foam
  • Moderator:  Molly Jacques Global Seafood Alliance
Field Trip | TBD3:00 pm to 6:00 pm

GOAL 2022 Day 3 Program Agenda

Morning Plenary

Session 5 | Raising the Bar: How Advancements in Open-Ocean Farming Technology, Animal Welfare and Smallholder Engagement Are Improving Aquaculture’s Sustainability Profile8:30 am to 12:30 pm

This session will feature presentations on the rapid technological advances in open-ocean salmon farming in Norway, which are overcoming challenges of fully exposed ocean environments to reap the benefits of reduced disease, greater productivity and improved sustainability, as well as presentations on advancements in the humane slaughter of tilapia, a new tool to identify the most efficacious stunning systems, new insights on reducing seafood waste and bycatch, efforts to increase product quality, and efforts to increase financial benefits to cooperatives with sustainable fishing practices. Finally, this session will provide updates on efforts to engage with smallholder fishers and farmers, who dominate global seafood production, through improvement programs.

  • Speaker:  Lekelia Jenkins Arizona State University
  • Moderator:  George Chamberlain Global Seafood Alliance
Coffee & Tea Break10:00 am to 10:30 am

Sponsored by Sunnyvale Seafood.

Guolian Sunnyvale logo

Lunch

Lunch1:00 pm to 2:30 pm

Sponsored by Devi Fisheries.

Devi Fisheries

Special Features


Karin Pittman

Inspirational Entrepreneurs

In 2012, the Global Aquaculture Innovation Award, was established to recognize individuals and organizations finding new solutions to the key challenges facing aquaculture. Sponsored by the U.S. Soybean Export Council. In 2022, to reflect its budding involvement in wild-capture fisheries, Global Fisheries Innovation Award was introduced to recognize individuals and companies finding new solutions to the key challenges facing wild-capture fisheries. Applications are no longer being accepted, and judging has begun. Three finalists will be named for each competition, with winners being selected by audience vote at GOAL 2022.


Influential Buyers

The world’s leading retail and foodservice companies are always well represented at GOAL. Buyers play a key role in influencing seafood production practices through corporate social responsibility policies and associated sourcing specifications. Among the retail and foodservice companies registered to attend GOAL 2022 are Bloomin’ Brands, Captain D’s, Food Lion, Hannaford, H.E.B., Harvest Meat Co., Hello Fresh, Hy-Vee, Metro Canada, Schnucks, Sysco and US Foods. Companies represented at previous GOALs include BJ’s Wholesale Club, Bidfood Australia, Brakes Group, Brinker International, Direct Seafoods, Disney, Harvest Sherwood Food Distributors, Hema Fresh/Alibaba, JD.com, Meijer, Publix, Reach Food Service, Red Lobster, Sam’s Club, Tesco, Walmart, Wegmans and Woolworths Australia.


Distinguished Leaders

The Wallace R. Stevens Lifetime Achievement Award recognizes individuals whose leadership, integrity and commitment to responsibility resulted in significant advancements in the field of seafood. In 2019, GSA honored Brahmanandam Potru, founder and CEO of Indian shrimp producer Devi Seafoods, and John Galiher, founder and CEO of cold-storage provider Preferred Freezer Services (now Lineage Logistics). Past recipients include I. Chiu Liao, Chingchai Lohawatanakul, Nguyen Dzung, Li Sifa, Ken Morrison, George Williams, Peder Jacobson, Bjorn Myrseth, Don Lightner, Bill Herzig and Wally Stevens.

Become a Sponsor

Heighten the visibility and credibility of your brand by aligning with GSA’s mission of responsible seafood production and sourcing. There are multiple sponsorship opportunities available for virtual events and the in-person event, including complimentary registrations. Download GSA’s 2022 Media & Events Kit and contact GSA Media & Events Sales Manager Jim Batchelor.

Courtney Knupp, U.S. Soybean Export Council: “USSEC is proud to support GSA’s GOAL conference because this meeting convenes the leading individuals in the aquaculture industry. Aquaculture is a focal industry for U.S. soy, and this partnership enables our organization to showcase the value of quality and sustainable U.S. soy-optimized feed to the aquaculture value chain.”

Sreeram Atluri, Devi Seafoods: “We have been working with GSA and its certification programs for over 15 years now. Devi Seafoods’ larger goals are to improve traceability and sustainability and to support the industry and its stakeholders. Devi Seafoods appreciates the work put in by GSA to help the industry progress, which aligns with our goals.”

 

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Past GOAL Presentations

Click on the GOAL logo to access presentations from that year.